ChocolateChipSmile — illustrative photo
Chocolate chip cookies on cutting board — illustrative photo
Decorated sugar cookies 2 — illustrative photo
Decorated sugar cookies, December 2009 — illustrative photo

Insomnia Cookies Milwaukee

Cookie shop in East Side, Milwaukee, WI 53202: opening hours, location and what to order.

Cookie shop Hours listed

Opening hours

 
Central Time

Checking hours…

MondayMidnight – 1 AM, 11 AM – Midnight
TuesdayMidnight – 1 AM, 11 AM – Midnight
WednesdayMidnight – 1 AM, 11 AM – Midnight
ThursdayMidnight – 1 AM, 11 AM – Midnight
FridayMidnight – 3 AM, 11 AM – Midnight
SaturdayMidnight – 3 AM, Noon – Midnight
SundayMidnight – 3 AM, Noon – Midnight

102 hours a week across 7 days. Holiday hours may differ.

1804 E North Ave, Milwaukee, WI 53202

Address1804 E North Ave, Milwaukee, WI 53202
NeighborhoodEast Side
Phone(414) 240-1647
StyleCookie shop
CountyMilwaukee County
Time zoneCentral Time
From city center2.3 mi northeast
Wheelchair accessYes

About Insomnia Cookies

Insomnia Cookies serves Milwaukee from 1804 E North Ave, 2.3 mi northeast of the Milwaukee city center.

It is one of 89 bakeries and sweet shops we list in Milwaukee — about one per 6,332 people living in the city. If you want to compare, The Drive-thru sits less than 0.1 mi from here.

Doors open from Midnight at the earliest, and the last pick-up window runs to Midnight, for about 102 hours across 7 days a week. It keeps weekend hours on both Saturday and Sunday.

Good to know: takeout and delivery are available. Wheelchair users should find step-free access. The brand runs 365 locations we track across the country.

Insomnia Cookies was founded in 2003 by Seth Berkowitz, who started baking and delivering cookies from his dorm room at the University of Pennsylvania in Philadelphia. The chain now has hundreds of shops, many near college campuses, and is known for warm cookies delivered late into the night, often until 3 a.m.

Services and amenities

Takeout Delivery

Signature menu

Items this brand is known for. Availability varies by location.

Full menu

Typical busy times

5 AM9 AM1 PM5 PM10 PM

Estimated from the opening hours and typical bakery traffic — not live data.

When to go

  • Weekday mornings are usually the rush, peaking around Noon.
  • For the widest choice, arrive within the first hour after opening — popular items can sell out by early afternoon.
  • The last hour before closing tends to be quiet, and some bakeries discount day-old bread then.
Full hours

Photos

All photos

Visitor reviews

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Questions about Insomnia Cookies

What are Insomnia Cookies's hours?
Insomnia Cookies's listed hours are Mon–Thu: Midnight – 1 AM, 11 AM – Midnight; Fri: Midnight – 3 AM, 11 AM – Midnight; Sat–Sun: Midnight – 3 AM, Noon – Midnight. Holiday hours can differ.
Is Insomnia Cookies open on Sunday?
Yes. On Sundays it is open Midnight – 3 AM, Noon – Midnight.
What time does Insomnia Cookies open in the morning?
The earliest listed opening time is Midnight on Monday.
Where is Insomnia Cookies located?
Insomnia Cookies is at 1804 E North Ave, Milwaukee, WI 53202, in the East Side neighborhood. Tap the map on this page to open turn-by-turn directions.
What is the phone number for Insomnia Cookies?
The listed phone number is (414) 240-1647.
Does Insomnia Cookies offer takeout or delivery?
Takeout is available and delivery is offered according to the listing.
What should I order at Insomnia Cookies?
Signature items include Chocolate Chunk, Double Chocolate Chunk, Triple Chocolate Deluxe, and S'mores Deluxe. See the full menu page for more.
What other bakeries are near Insomnia Cookies?
Nearby options include The Drive-thru (less than 0.1 mi), Poppy Bakery (0.1 mi), and Donut Squad (0.2 mi).